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Market Mapping

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Market Mapping's purpose is to identify key potential players within specified organizations and industries and gathering information regarding company structures, reporting lines, career projections of individuals and compensation and benefit information. This information is then combined into a formal report with information including biographies for potential candidates, compensation details, and market intelligence.

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Market Mapping typically includes mapping of 5+ competitors for the top three layers of each company. This includes:

  • Organizational Structure

  • Roles and People in those roles

  • Capability of each role

  • Role Descriptions to include skills and experience required

  • Candidates open to discussing a move to another company gathering:

    • Motivations​

    • Timing

    • Compensation

    • Biographies (potentially resumes as well) 

Case Study

The Challenge

As experienced leaders in the oil and gas industry were retiring, our client, a major US Oil & Gas Company, faced the challenge of succession planning and maintaining a strong bench of talented leaders with technical and operational experience for the years ahead.

Executive Search Solution

Our team at Merrimac International were retained by a large, major US Oil & Gas Company to undertake a Confidential Market Mapping of our client’s competitors with operations of a similar size and with similar assets to our client.

 

Our client was provided with detailed reports on 20 targeted competitor companies including:

  • an understanding of each company’s organizational structure

  • charts for N-1 and N-2 levels of leadership and reporting lines

  • market intelligence around compensation and benefits

  • biographies of any individuals who expressed an interest in entertaining future career opportunities

 

After sharing the data, our client selected a number of potential candidates from those with interest in career opportunities with whom we engaged in further confidential discussions.  This included the engagement, interview and assessment of these selected executives for joining the Executive Leadership Team of our client.

Outcomes

This exercise resulted in the successful recruitment of a Vice President Operations & Mid-Continental Asset Manager.

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